The aim or mission if you like is:
- To promote nature, reptiles and amphibians in particular as an integral aspect of the whole (the big picture if you like), and of us (we are just a small part of the picture but we think we own it), that deserve our admiration and respect. I realise that I am being a reductionist by concentrating my efforts on a particular group of animals but you have to start somewhere.
Surprisingly (to me at least) there are many people who believe that climate change is fiction circulated by tree hugging hippies (good luck to them if that’s what floats their boats) or that we as a species can survive once we have denuded the planet of all its natural resources and fellow species? They are entitled to their opinion, but so am I, and that is that climate change is real, and we as a species are in serious trouble because of the way we have treated the earth in recent times.
I’m probably never going to get my message through to the die-hard users and abusers of the planet and I doubt that anyone will, after all we’re already exploiting the depths of the oceans and making plans to populate our moon, and the solar systems a big place. It will take us ages, at least another couple of hundred years to screw that up completely.
- In the short term I hope to support the preservation of Australian native wildlife and habitat by channeling a % of profit made by providing quality, ethical and ecologically sound products at reasonable prices whilst at the same time supporting Australian manufacturers and companies with similar ideals.
Does that sound like I am being a hypocrite, jumping on board the economic merry go round? Probably, but at least I am trying to do something to offset the need for me to be a part of a society that for the most part values nothing but money and possessions, the real reason why we are in this predicament. I’m happy in myself and what I am trying to achieve.